Reputational Risks in the Eye of Global Controversies
The 2022 FIFA World Cup in Qatar represented more than the pinnacle of the world’s game, serving as a litmus test for global brands navigating reputational threats tied to the tournament.
Opoint’s January 2023 White Paper unpacks the narratives and adverse media coverage of the Qatar World Cup, spotlighting the challenges faced by high-profile stakeholders and sponsors. Leveraging a large-data analysis approach and Opoint’s rich news datasets, our team examines the key drivers of negative news content and the variance in coverage across different regions of the globe.
Discover how global brands like Budweiser, Coca-Cola, and Visa navigated one of the most controversial instalments of the FIFA World Cup, and the ripple effects on advertising investments amidst shifting public sentiment.