When content protection is your mission, clarity and action are non-negotiable. Visapress, a Portuguese press rights organisation, turned to Opoint Tracking to uncover and combat unauthorised content use.
The result? Swift enforcement of rights and a seamless collaboration that empowered their mission.
When you represent content creators, protecting their work isn’t just a job—it’s a mission. Visapress, led by CEO Carlos Eugenio, knows this all too well. The Portuguese press rights management organisation needed a solution to uncover where their clients’ content was being reused, republished, or outright misused.
That’s where Opoint Tracking stepped in.
Immediate Clarity, Immediate Action
In just a few weeks of using Opoint Tracking, Visapress gained a crystal-clear picture of how the content they represent was distributed—and, more importantly, where it was being duplicated without permission.
The tool’s intuitive interface didn’t just serve up dry data. It delivered actionable insights:
- Who was republishing the content
- How much of it was being duplicated
- Where it was being published
Armed with these details, Visapress took swift action, contacting sites that misused their content and enforcing their clients’ rights. It wasn’t just about finding the problem but about fixing it.
A Seamless Collaboration
Within just a few weeks of using Opoint Tracking, we’ve gained a clear understanding of where the content we represent has been reproduced or misused. The tool’s intuitive interface provides detailed insights into content distribution, the extent of text duplication, and where it has been published. Thanks to these insights, we’ve already contacted websites that misused our content. The collaboration with Opoint has been seamless, from initial training to implementation and ongoing support.
Carlos Eugenio, CEO Visapress
From day one, Opoint’s team ensured Visapress had everything they needed to hit the ground running. The training was straightforward, the implementation was smooth, and the support? Always there when they needed it.
Why Opoint Tracking?
Content protection is an ongoing battle. Bad actors aren’t going anywhere, and the digital landscape makes it easier than ever for them to exploit editorial work.
That’s why news agencies and press rights organisations globally trust Opoint Tracking to give them an edge.
The rapid results achieved by Visapress underscore the widespread issue of non-reputable actors exploiting editorial content. Protecting content is a critical challenge for publishers, and we’re proud to support our clients in identifying and addressing these infringements effectively.
Jon Anders Tangnes, CPO Opoint
With Opoint Tracking, Visapress received more than just a tool—they received a partner in the fight for content integrity.
The Takeaway
If you’re in the business of protecting content, seeing the whole picture is half the battle. Opoint Tracking gives you that visibility and the power to act on it. Visapress is living proof that with the right insights, enforcing content rights becomes less of a guessing game and more of a strategic play.
Are you curious how Opoint Tracking can help your organisation protect its content?
Get in touch, and let’s put the data to work.
