Readership: measure the real audience behind the news
Readership is Opoint’s proprietary reach metric.
It estimates the real audience behind online news coverage, and it’s the only metric of its kind directly comparable to print readership and broadcast ratings.
Why reach is hard to measure online
Print has readership figures. Broadcast has ratings.
Online news has had no equivalent, just raw article counts and inconsistent traffic estimates that can’t be compared across sources or against traditional media.
That gap makes it hard to answer a basic question: how many people actually saw this coverage? Readership answers it with a single, consistent metric that works across every online source Opoint covers, and lines up with the print and broadcast figures your reporting already uses.
This is where the exclusivity matters. No other provider offers a reach metric built to be comparable across online, print, and broadcast channels in a single view.
Key Benefits
Audience reach per article
Our Readership metric analyses site visitor data and article lifespan to estimate the article’s reach and potential impact, showing how many likely saw it while public.
Benchmark reach
Compare the audiences behind different stories, sources, and campaigns using a single consistent metric, so you can see which coverage actually reached people.
One metric across online, print, and broadcas
Utilise our enriched metrics to understand article performance, aiding in effective content strategy assessment and informed decision-making for better results.
Product Details
Readership
Readership estimates how many people are likely to have seen a given article. It combines each source’s web traffic data with the average lifespan of an article on that site, producing a visibility probability per unique visitor. The result is a per-article estimate of real reach, not a raw hit count.
Because it’s built to a consistent methodology across every source, it’s directly comparable to print readership and broadcast ratings, so online coverage sits in the same reporting view as traditional media, measured the same way.
Monthly Unique Visitors
Unique visitor figures per source, adjusted to the article level, so reach is grounded in current audience size rather than a static site-wide number.
Site Ranking
A quality score for each source, built from visitor count, publication volume, source type, and name recognition. Available at the global and country levels, and exportable through the Portal.
Want to see the real reach behind your news coverage?
Subscribe to our newsletter
Read more about Opoint's readership data
Readership is the most used metric in media analysis. Opoint’s readership data for online news readership is the most accurate way to measure online news readership – and is only available from Opoint.
Download this document to know more about how we integrate online news readership in your solutions.
FAQ
What is the Readership metric?
Readership is Opoint’s proprietary estimate of how many people are likely to have seen a given news article.
It combines each source’s web traffic with the average lifespan of an article on that site to produce a per-article reach estimate.
How is Readership different from page views or unique visitors?
Page views and unique visitors describe a whole site. Readership estimates the real audience for an individual article using a consistent methodology, so reach can be compared across sources rather than guessed at.
Is Readership comparable to print and broadcast figures?
Yes. That’s the point of it.
Readership is designed to be directly comparable to print readership and broadcast ratings, so online coverage appears in the same reporting view as traditional media and is measured the same way.
Is Readership available from other providers?
No. Readership is a proprietary Opoint metric, available only through Opoint.
How do I access Readership data?
It’s delivered as metadata attached to each article via Opoint’s feed, and supporting metrics such as Site Ranking are exportable through the Portal.
Related
