Tracking for Press Releases
Catch Every Mention, Seize Every Opportunity
Ever wonder if your press releases actually land in front of the right eyes, and make an impact?
Opoint Tracking isn’t just for those writing press releases; it’s a game-changer for platforms managing and distributing them. Our solution gives your distribution service a serious upgrade, helping your clients effortlessly measure impact, boost engagement, and sharpen PR strategy.
Forget chasing media contacts or scouring the web for mentions. We do that heavy lifting, delivering real-time alerts whenever a press release appears online.
With immediate feedback, your users instantly see what’s working, which outlets drive web traffic, and how audiences engage across different regions.
Ensure Quality Distribution
Quality matters.
Verify precisely how your content gets distributed and consumed across various platforms. Monitor closely to ensure your standards are consistently met.
Why It Matters
Sending a press release and hoping for the best just won’t cut it anymore. You need to see real results—fast. Opoint Tracking’s intuitive dashboard clarifies performance, showing exactly where stories land, how they’re shared socially, and the regions buzzing the most. This actionable insight helps refine strategies, amplifies brand visibility, and ensures press releases achieve their intended mark every time.
How It Works
Seamless Article Uploads
Easily upload your content via FTP or API.
Quick, secure, and hassle-free.
Content Matching & Analysis
Our crawlers continuously scan, comparing each crawled article to your uploaded content. Matches receive a calculated similarity score, ensuring accurate identification of relevant content.
By default, matches with a similarity score exceeding 20 are flagged, while identical content earns a perfect score of 100.
Customisable Scoring
Adjust thresholds to suit your needs. Whether you want broad coverage or highly specific matches, you’re in control.
Instant Data Access
Integrate results directly into your existing systems via our API for streamlined monitoring. Or use our user-friendly interface, offering a clear overview complete with screenshots of matched content.
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Key Features
- Comprehensive Global Coverage
From major media hubs to niche blogs, we track thousands of online publications worldwide.
No more missed mentions or surprise gaps in coverage. - Instant Alerts
Stay ahead of the curve with immediate notifications whenever a press release gets picked up.
Share your wins right away or pivot strategy if results fall short. - Flexible Integration
Easily slot our feeds into your existing workflows.
Less time spent on manual tasks means more energy for crafting standout press releases. - Visual Dashboard
With engaging charts, insightful tables, and easy-to-use filters, you can see performance at a glance and instantly identify what drives traffic and engagement.
Boost Your Reach with Readership Enrichment
Even the snappiest press releases won’t help if they’re not reaching the right audience. That’s where Readership Enrichment comes in, seamlessly integrating with Opoint Tracking to show the estimated reach of each publication. Now, it’s not just about visibility; it’s about meaningful connections.
- Spot the media outlets that resonate most with your targeted audience.
- Link media mentions to real audience size, driving smarter brand awareness.
- Hone PR tactics by zeroing in on platforms with the highest reader engagement.
Why PR Professionals Love Opoint
No More Missed Opportunities
If it’s published online, you’ll see it. Plain and simple.
Sharper PR Strategies
Accurate data empowers you to choose the best release times, formats, and platforms.
Proven Results
Clear coverage statistics make it easy to justify budgets, impress stakeholders, and secure resources.
Easy to Use and Scalable
From boutique agencies to global corporations, Opoint seamlessly accommodates any volume and workflow.
Ready to See Your Press Releases Deliver Results?
Stop letting great content disappear into the void.
Discover exactly how your press releases perform, connect meaningfully with audiences, and elevate your PR game.
Book a demo today and revolutionise how you track, measure, and maximise press release impact.
Technical Specifications
For more in-depth information on how to set up and use the Tracking API, please refer to our Tracking API Documentation.
Frequently Asked Questions
With the Opoint Tracking service you can upload articles to our system and get a feed containing matching articles. This can for instance be used to track the spread of press releases.
Articles are given a score based on their similarity with the uploaded article. Identical content gives the maximum score of 100. If parts of the original text are used in articles, the score reflects this.
The default threshold is a score of 20, but it can be adjusted on request.
Articles will be delivered in a feed that can either be pushed to you by FTP or be pulled from our API using the StoredSearch API.
