Readership on article level is the most important metric in media analysis. However, it can easily be added to your Opoint news feed.

Reliable readership figures used to be hard to get. Not anymore.

Reliable readership figures are hard to acquire, especially when it comes to online news. The measurement methods differ from country to country, and the task of updating the data is never-ending. That is why we set out to create a credible and applicable readership value that not only applies to global web news but also matches similar metrics already in use in the media intelligence industry.

By combining web traffic data from SimilarWeb with statistical data from our own global news archive we have successfully produced a logical, uniform, and comprehensible metric that gives you the average potential readership of any news article in the world. Use it in your daily news briefs or monthly analyses to emphasise the reach of each mention. The figures are directly comparable to readership figures on print media and viewership figures on broadcast content, and we can deliver directly in your Opoint news feed.

Read more about Opoint's readership data

Readership is the most used metric in media analysis. Opoint’s readership data for online news readership is the most accurate way to measure online news readership – and is only available from Opoint. 

Download this document to know more about how we integrate online news readership in your solutions.

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This metric – the most commonly used metric in media analysis – shows you the average number of readers of any article on the web. We compare web traffic data for each individual site with the average article lifespan on that site, to calculate the probability of an article being visible to each unique visitor.
The number is directly comparable to readership values on print content and ratings on broadcast items, and it is only available through Opoint.

Monthly Unique Visitors

Monthly Unique Visitors is a good indication of the potential number of readers of an article. However, the news cycle is not static, and unless articles are visible on the site for the entire month, not every Unique Visitor should be counted in as a reader.

At Opoint we compare the average number of visits per visitor to the average lifetime of an article on each individual site. By doing so we can calculate the probability that an article will be visible on the site when a visitor actually visits the site. That probability is multiplied by the number of Monthly Unique Visitors to calculate the potential readership of articles on each site.

Site Ranking

In short, the Site Ranking feature is designed to help you separate the good articles from the bad. It works like this: 

We assume that high quality content comes from high quality websites. So, we’ll give those websites a high score. Lower quality websites on the other hand, will receive a lower score. To calculate this, we look at:

  • Number of visitors to website
  • Number of articles published from each site
  • Source type (a newspaper will get a higher score than a company website)
  • Name recognition (a trusted, well-known medium/brand will get a higher score than an unknown one)

Site Ranking is available on both global and country level. You can view the rankings in the Portal, where you can also export the information.

Add readership to your feed

The Readership value is easy to add to your existing Opoint news feed, whether you are using Firehose or StoredSearch. You will receive the value as a numeric tag on each article.

Readership on article level

With our Readership API you can choose to update the Readership values for each individual article as the story unfolds. This adds even more precision to your media analysis.

Read more about our web traffic data

Web traffic data such as Monthly Unique Visitors, Pages per Visit, and Rank can be added to any news feed from Opoint. Download more information.

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