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Readership

Readership on article level is the most important metric in media analysis. It can easily be added to your Opoint news feed.

How we cracked the code

Reliable readership figures are hard to acquire, especially when it comes to online news. The measurement methods differ from country to country, and the task of updating the data is never-ending. That is why we set out to create a credible and applicable readership value that not only applies to global web news but also matches similar metrics already in use in the media intelligence industry.

By combining web traffic data from SimilarWeb with statistical data from our own global news archive we have successfully produced a logical, uniform, and comprehensible metric that gives you the average potential readership of any news article in the world. Use it in your daily news briefs or monthly analyses to emphasise the reach of each mention. The figures are directly comparable to readership figures on print media and viewership figures on broadcast content, and we can deliver directly in your Opoint news feed.

Product details

This metric – the most commonly used metric in media analysis – shows you the average number of readers for each site we monitor. Since we deliver the news as soon as it is published, you can regard this value as the potential readership of the article you have just received.

Monthly Unique Visitors is a good indication of the potential number of readers of an article. However, the news cycle is not static, and unless articles are visible on the site for the entire month, not every Unique Visitor should be counted in as a reader.

At Opoint we compare the average number of visits per visitor to the average lifetime of an article on each individual site. By doing so we can calculate the probability that an article will be visible on the site when a visitor actually visits the site. That probability is multiplied by the number of Monthly Unique Visitors to calculate the potential readership of articles on each site.

Add to your feed

The Readership value is easy to add to your existing Opoint news feed, whether you are using Firehose or StoredSearch. You will receive the value as a numeric tag on each article.

Update via API

With our Readership API you can choose to update the Readership values for each individual article as the story unfolds. This adds even more precision to your media analysis.

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